Quarton International advises Amazon-focused content and campaign agency 2Sales International SA and its shareholders on the sale to Wunderman, a subsidiary of the WPP Group

September 5, 2018

Munich, September 5th, 2018 – Quarton International (“Quarton”) has advised 2Sales International SA (“2Sales”), an international e-commerce specialist, and its shareholders on the sale to Wunderman, a global digital agency owned by the WPP Group (“WPP”). The parties have agreed not to disclose any further information.

2Sales supports global brands in building their business on Amazon and other online marketplaces and will become part of Wunderman Commerce, which brings together WPP’s leading commerce agencies – Salmon, Gorilla Group, POSSIBLE Commerce and Marketplace Ignition – under the Wunderman brand.

Helmut Rieder, CEO and founder of 2Sales:

“With WPP as the global market leader in advertising, we successfully found an investor who ideally fits to our growth story and has the potential and strategy to strengthen our position as a sales and e-commerce specialist.

Quarton International supported and advised us throughout the entire process from the first point of contact to the successful finalization of the transaction. We would like to thank the Quarton team for their highly professional and trusting cooperation.”

Neil Stewart, Global CEO of Wunderman Commerce, said:

“For brands to win on Amazon requires tools and techniques that come with direct knowledge and expertise, something 2Sales has mastered over the years by working with over 150 brands. We are delighted that they are joining the Wunderman Commerce family, fortifying our Amazon capabilities across EMEA, and supporting our ability to provide multi-channel digital commerce services to our brand clients.”

The acquisition will further strengthen Wunderman Commerce’s Amazon expertise across supply chain, operations and assortment planning, content/search optimisation and promotional management, particularly in European markets where Amazon’s market share is growing rapidly.

About 2Sales International SA

2Sales is an international management consultancy and employs 66 people in Luxembourg. It is a one-stop Amazon solution that utilises automated processes to optimise content generation, sales and promotions across eight international Amazon platforms. Clients include Acco, Columbia, Fiskars and SC Johnson.

About Wunderman Commerce

Wunderman Commerce is a global ecommerce consultancy that brings strategic clarity, technical know-how and creative inspiration to help retailers, manufacturers, and brands deliver winning commerce capabilities across all major digital commerce channels: Marketplaces (including Amazon), retailer.com, and D2C.

About WPP

WPP is the world leader in communications services. The Group provides a comprehensive range of services including digital, ecommerce & shopper marketing; advertising & media investment management; data investment management; public relations & public affairs; brand consulting; health & wellness communications; and specialist communications.

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