Quarton International exclusively advised Waterland Private Equity Investments (“Waterland”) and the co-owners of the Ranger Group (“Ranger”) on the sale of all company shares in Ranger to the stock exchange listed Ströer SE Co. KGaA (Ströer).
The company is to be integrated organizationally into the new Dialog Marketing Group of the Ströer Group. With the acquisition of the Ranger Group in the area of performance-oriented direct sales, the performance marketing business of the Avedo Group is extended by an additional sales channel. With this combination of service offers, media company Ströer is expanding the local sales organization significantly. As a result, Ströer is able to offer integrated solutions to its customers along the entire marketing and sales value chain.
Ranger is specialized in highly efficient, performance-driven direct sales for its clients. The company sells products to customers in the telecom, energy, retail, finance, and media sectors for private and business customers. Ranger is primarily active throughout Germany. A total of around 1,500 sales staff are employed at approximately 100 sales locations in Germany.
The Ströer SE & Co. KGaA is a leading digital multi-channel media company and offers advertising customers individualized and fully integrated premium communication solutions. Ströer is setting future-oriented standards in terms of innovation and quality in the field of digital media in Europe by offering new targeted customer approach opportunities for advertisers.
The Ströer Group markets and operates several thousand websites, mainly in German-speaking countries, and operates around 300,000 advertising agencies in the “Out of Home” segment. It employs around 4,600 people at more than 70 locations. In the 2016 fiscal year, Ströer generated EUR 1.12 billion in revenue. The Ströer SE & Co. KGaA is listed on the MDAX of the German Stock Exchange.
Waterland is an independent private equity investment group that supports entrepreneurs in realizing their growth ambitions. With substantial financial resources and committed industry expertise, Waterland enables its portfolio companies to achieve accelerated growth both organically and through acquisitions. Waterland has offices in The Netherlands (Bussum), Belgium (Antwerp), UK (Manchester), Germany (Munich and Dusseldorf) and Poland (Warsaw), and currently manages € 4 billion of investor commitments.
Since its foundation in 1999 Waterland has consistently achieved top tier investment performance. In the current (2016) HEC/Dow Jones Private Equity Performance Ranking – compiled by Prof. Gottschalg of HEC Paris Business School – Waterland ranks no. 1 and also consistently ranks within the top 3 performing buyout funds managers worldwide according to the “Preqin Consistent Performers in Global Private Equity & Venture Capital Report”.