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Ringier acquires majority interest in Swiss group buying company DeinDeal.ch

Transaction

The BlueCF team advised the managment and the shareholders of Goodshine AG , Zurich on its sale to the Swiss media house Ringier. Ringier takes over 60% of the company running the website DeinDeal.ch, the clear market leader for group buying businesses in Switzerland.

Our Mandate

The mandate covered the entire corporate finance process with a special focus on the negotiations with the buyer. Both sides agreed that terms and conditions of this transaction remain undisclosed.
Deal rationale
Ringier is taking over a 60 percent stake in “DeinDeal.ch” in the course of its consistent expansion of the digital online segment.

Company

Goodshine is with “DeinDeal.ch”  the fastest growing startup company in Switzerland, offering attractive products, hotel accommodations and local services on its online platform every day at a discount of 50 percent or more. Within a very short time, the “DeinDeal.ch” team headed by CEO Amir Suissa and COO Adrian Locher was able to establish the group buying concept in the Swiss market. The company successfully developed an efficient marketing and new customer acquisition channel for small and mid-sized companies and national businesses. “DeinDeal.ch” has been online since 24 March 2010 and already has over 100 employees.

Buyer / Investor

Ringier is a multinational media company conducting business in Europe and Asia. With its approximately 7500 employees, Ringier publishes newspapers and magazines and produces and markets television programmes. Ringier Group has major holdings in television and radio stations, produces events and concerts including ticketing, and also operates web and mobile platforms and printing plants.
At the home market Switzerland and Germany Ringier generated in 2009 with about 3100 employees a turnover of 825.3 million Swiss francs.
Ringier is a fifth-generation family company, founded in 1833.

Contact

profile

Jules A. Grüninger

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