Quarton International (“Quarton”) has advised the shareholders of GIATA GmbH (“GIATA”) on the expansion of its shareholder base to include Odewald KMU (“Odewald”). Together with the founding shareholders, Odewald KMU has acquired 100% of the shares in GIATA GmbH. The minority shareholder Sabre has sold its shares. With this transaction, Quarton once again demonstrates its expertise in the Travel Tech sector.
Since 1996, GIATA acts as the leader provider of „non-bookable content” to support its customers throughout the tourism industry, continually setting new standards in the processing and distribution of hotel content. The modularly-built product palette puts GIATA in a position to offer complete solutions tailored at the individual-customer level. In doing so, GIATA combines innovative technologies such as artificial intelligence and digital fingerprinting with comprehensive, careful manual research. Nearly all internationally-recognized tour operators and travel agency chains, online travel agencies, global distribution systems and internationally-known travel portals from 70 countries count themselves among GIATA’s customer base. GIATA has thus established itself as the market leader in the market segments served by the company in the fast-growing global tourism market.
To support further growth, the founding shareholders have entered into a partnership with Odewald KMU, Berlin, an investment company specializing in high-growth medium-sized companies. To this end, Odewald KMU has acquired a majority stake in GIATA. The founding shareholders have acquired a significant stake in the company and will be available to the company on a long-term basis. The joint goal of the shareholders is to continue to grow sustainably with the existing product range over the next few years and to successfully position the product innovations currently being launched on the market. The parties have agreed not to disclose the amount of investment or further investment-related details.
GIATA has been supplying the tourism industry with non-bookable content since 1996. The company provides highly-accurate, comprehensive information about hotels in over 20 languages to tour operators and travel agency chains, online travel agencies, global travel distribution systems and internationally renowned travel portals in 70 countries. GIATA is based in Berlin.
Odewald KMU is one of the leading investment companies in German-speaking countries and invests in profitable, fast-growing medium-sized companies. Typical reasons for investment are succession arrangements and/or growth financing. Currently, the Odewald KMU II fund, which has an equity volume of EUR 200 million, is being invested.
In Odewald, we have found an ideal partner with experience in realizing potential. We are very much looking forward to further strengthening our position and pursuing exciting growth paths together.
Quarton International advised us during the entire process, from the preparation of the documents, the approach of potential partners up to the successful transaction. We would like to thank the Quarton team for their reliable and first-class support.
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