Blue Corporate Finance has successfully advised the owners of mexad Ltd. on the sale of 100% of company shares to DataXu, Inc.
BCF exclusively advised the partners of mexad Ltd., including the founder and chief executive Sacha Berlik as well as the internet investors Klaus Hommels, Oliver Jung and One2Cube, in this complex dual-cross-border (UK/D/USA) transaction. BCF structured and managed the entire corporate finance process, supported the management team, prepared the buy-side due diligence and assisted the seller with the contract negotiations.
mexad (www.mexad.com) is a specialized technology and service provider for auction-based purchasing at all relevant real time bidding (RTB) platforms. As the first-ever display engine marketing specialist, mexad offers advertisers the greatest possible reach in RTB markets. mexad was started in 2008 and by now has offices in Cologne, London, Paris, Milan, Madrid, Warszaw and Sao Paulo.
DataXu (www.dataxu.com) runs the leading fully integrated marketing management platform for digital advertising campaigns via different marketing channels e.g. online, mobile and video. The DataXu platform integrates campaign management, audience management, attribution management, targeting and RTB media buying over all marketing channels. It also supplies extensive analysis functions. Investors in DataXu are, amongst others leading private equity companies, Atlas Venture, Flybridge Capital Partners and Menlo Ventures.
DataXu is strategically and technologically the best partner for us to continue our fast growth and expand the service quality of mexad over the years to come. Both companies are committed to further optimize the process of buying advertising by real time bidding market places combined with targeting and audience management. mexad and DataXu belong to the most innovative companies in this market. We are pleased that by joining forces with DataXu we are the global technology leader in Display Engine Marketing Management.
Founder and CEO Mexad